Northwind Private Banking.
P1
A calmer banking app for Northwind: a new identity, a design system and the mobile experience, from the first sketch to launch.
Brand Design
- Product Design
- UX | UI
- Art Direction
- Motion & 3D
10+Years of experience
Brands, products and everything in between. Thoughtful design, made with a little joy.
Projects.
Work that does the talking
A hand-picked set of brands and products I've shaped, each one built around a real problem and measured by what it changed.
View all projects
Oak & Ash.
P2
Identity and packaging for a family furniture workshop, built around the grain of the wood and the marks of the hand.
Harbour Travel Guides.
P3
A quiet, editorial travel app: city guides that read like a magazine and work offline, wherever the trip goes.
Lumen Design System.
P4
One system for four product teams: tokens, components and guidelines that made Lumen's products feel like one.
Services.
What I can do for you
From a first idea to a finished product: design that makes your brand easy to recognise and your product easy to love.
Book a callBrand identity.
Names, logos, type and colour that give a business one clear voice, with guidelines that keep it consistent as it grows.
- Brand strategy
- Visual identity
- Logo design
- Typography
- Art direction
- Packaging
Product design.
Apps and platforms shaped around the people who use them, from the first flow sketch to polished, ready-to-build screens.
- UX research
- Information architecture
- Wireframing
- UI design
- Prototyping
- Usability testing
03
Websites.
Fast, responsive sites with a clear story and a clear next step, designed to turn a first visit into a first conversation.
- Webflow
- Responsive design
- Landing pages
- Interaction design
- Content structure
- SEO basics
04
Design systems.
Shared components, tokens and documentation that let your team design and ship faster, without losing consistency.
- Design tokens
- Component libraries
- Documentation
- Accessibility
- Figma
- Design ops
About.
I'm Lena Marlow, a brand and product designer based in Lisbon, with more than ten years of experience across studios, startups and in-house teams.
- 01
I work across identity, UX, UI and design systems, helping teams make products that are clearer, more consistent and easier to use.
- 02
Over time my work grew from hands-on design to leading small teams, shaping how they work and mentoring designers along the way.
- 03
Today I work independently, partnering with companies on brands and products that balance people's needs, business goals and systems that scale.
Work Experience.
- 012023 — TodayIndependentFreelance and partnershipsWorking with product teams and founders on brands and digital products that are clearer, calmer and easier to use.
- 022018 — 2023Northlight StudioDesign LeadLed brand and product design for clients in finance, travel and culture, and set up the studio's design system practice.
- 032016 — 2018Harbour BankSenior Product DesignerRedesigned the mobile banking app end to end, from onboarding to payments, and built the bank's first shared component library.
- 042014 — 2016FieldnotesProduct DesignerDesigned the web and iOS apps of a note-taking startup from its first release, working closely with engineers and early users.
- 052012 — 2014Oak & Ash StudioJunior Brand DesignerIdentities, packaging and print for small businesses and cultural clients, learning the craft of type, layout and production.
Contact.
Have a project in mind? Write to me, and let's start with a conversation.
Get in touch
A question, an idea or a project that needs a designer? Write to me and I'll answer within two working days.
hello@lenamarlow.comStart a project
Tell me about your brand or product, your timeline and what you'd like to change, and I'll come back with first thoughts.
Send a briefBook a call
Prefer to talk it through? Pick a time for a short, free call to see whether we're a good fit.
Pick a time